The Tailor-Made programme continues a longstanding Maranello tradition which began in the 1950s and 60s, a time when clients personalised their cars as a matter of course and enjoyed huge freedom when it came to materials, colours and finish. The result was genuinely unique cars tailored to suit the desires of each individual owner. That prestigious past has now been revived through a programme that permits owners to specify every last detail of their Ferrari, from the exterior livery colour to the cabin trim, via a completely unprecedented choice of finishes, accessories, materials, treatments and colours. All of which are the fruit of the ongoing research and development by the Ferrari Styling Centre, taking inspiration from the company’s core values of innovation, elegance and passion.
The client’s personal wishes and aspirations lie at the very heart of the Tailor-Made Programme. Owners are assisted and guided through the selection process by their own Personal Designer who is charged with guaranteeing that the resulting cars are both unique and consistent with the Ferrari brand and its tradition. Once the car’s details have been defined, the client can then track all of the various processes involved in its creation, right up until they take delivery. Naturally, they are very welcome to come to Maranello to pick up their car in person if they wish so. Creativity, research, original materials, superb craftsmanship and attention to detail are the cornerstones of the Tailor-Made programme which offers three collections inspired directly by Ferrari’s DNA: Scuderia, Classica and Inedita.